The objective of the festival is to provide a vehicle for different ethnic groups to come together under one roof and showcase their rich diverse culture to the rest of Toronto. Families citywide experience Toronto's ethnic diversity through entertainment, cuisine, and wonderful arts and crafts displays. The Festival seeks to accomplish a greater feeling of pride and confidence in both participants and attendees. A portion of the proceeds assist Green Thumb Enterprises, a mental health charitable organization and Stay Alert Stay Safe, a charitable foundation that supports bereaved families who have suffered tragedies.